Monday, December 5, 2011

If every picture tells a story, make it a best seller!

Recently I used Realtor.com for research while working on a project. I was searching all over the country in different price ranges to get a sampling of current listings.

In this market and with the challenges facing sellers today I was frankly shocked at what I found. Listing after listing had either inadequate photos to market the home or the photos did absolutely nothing to sell a potential buyer on the property.

Realtor.com allows up to 25 photos to participating agents to market homes. I found million dollar plus homes with only 4 photos. Or million dollar homes with photos clearly not taken by a professional.

Here's some examples of photos on the MLS (mulitple listing service):




All of the homes above are listed for $1.5 million and up. Do these photos portray Million Dollar listings to you?

The homes below are a great example of how not to market your home if you want to sell it.




Can you imagine a buyer getting excited about the home these photos represent?

Here are some ideas to keep in mind when listing your home for sale:

• Hire a real estate agent who has a proven track record of marketing their listings with home staging, professional photography and social networking. If buyers can't find your home or see it's potential you've lost them.
• Work with your real estate agent and home stager to prepare your home before photos are taken. Don't rush to list your home before it's ready. Remember. One chance to make a first impression.
• To buyers, your home is only as appealing as your photos. It's worth spending a little extra to have professional photos taken no matter what price range you're in.
• Once you've listed your home, do some research yourself. Check your home's listing on Realtor.com and make sure the photos are appealing, well lit, adequate to represent both exterior and interior and large enough so buyers can use the slide show feature to preview your home. Use as many photos as needed up to the maximum of 25.
• If your home has been on the market for awhile check and make sure photos online represent your home now. A photo of a winter landscape in the summer tells buyers you've been on the market a long time. Take new photos and update your listing.

A great photo is worth it's weight in gold when selling your home. Especially at today's prices!